TOURISM BRITISH COLUMBIA - KOOTENAY ROCKIES REGION MARKETING PROJECT GUIDELINES

2) Regional Print Guidelines
Cost Share – 50/50

*  Must follow approved TBC/KRT program guidelines (by type of layout, see details below)
*  Partner ads within a regional print section will either be formatted or non-formatted ads

      Single Page, Photo Banner
      a) Regional photo, KOOTENAY ROCKIES text, SNBC/SE logo and regional copy at the
          top of the page;
      b) BC logo (within in BC – include text; outside of BC – logo without text) to appear
          within the ad; and
      c) Formatted or non-formatted ads in the remaining 50% of the single page.

      Double Page Spread
      a) Regional photo, KOOTENAY ROCKIES text, SNBC/SE logo & regional copy at the
          top of the page;
      b) BC logo (within in BC – include text; outside of BC – logo without text) to appear
          within the ad; and
      c) Formatted ads below (8 available spots per page); and
      d) Banner at bottom of the page must include regional/provincial call to action
           information (i.e. website, toll free #, email, etc.).
 
      3+ Pages Advertorial Spread
      a) Regional photo, KOOTENAY ROCKIES text, SNBC/SE logo and regional copy at the
          top of the page;
      b) Regional images & copy throughout the section (amongst the Partner's individual ads)
      c) Regional informational box (or distinctive copy) to appear at the end of the section;
      d) Non-formatted ads spread out throughout the advertorial section; and
      e) The BC logo is not required.

      Print Ads with Tourism BC Publications
      BC Vacation Planner – Non-formatted ads within the Kootenay Rockies section of the
                                    publication.
      BC Outdoor Adventure Guide – Individual Partner ads must include the regional
                                               name with a regional colour bar (Pantone #5145)
                                               at the top of their formatted or non-formatted
                                               ads.                                              

3) Regional Television Guidelines
Cost Share – 50/50

*  Must follow approved TBC/KRT program guidelines (see below)

     Television Ads
     a) A voiceover invitation to visit the Kootenay Rockies region;
     b) An invitation for an overnight stay;
     c) Display the regional name and call to action to the region/province (i.e. website –
         KootenayRockies.com);
     d) BC logo (within in BC – include text; outside of BC – logo without text) to appear
         within the ad (1.5 seconds); and
     e) SNBC/SE logo to appear on its own at the end of the commercial - at least 1.5 seconds
         (no other logos or corporate logos can appear on screen)


4) Regional Individual Consumer Show Guidelines 
Cost Share – 50/50 (booth space & furniture package only) 

*  Must follow approved TBC/KRT program guidelines (see below)
*  All booth displays and booth material (i.e. brochures, etc), must not include
    in real estate development or time-share/quarter share information 

     Individual Booth Display
     a) Booth displays must include representation from two or more Partners;
     b) All booth space will be contiguous (each Partner grouped together geographically
         – based on floor plan space);
     c) Each participating Partner must display the regionally and/or provincially
         approved brochure and any additional promotional material (i.e. show bags,
         table banners, etc.) within their individual booth space;
     d) Individual Partners must be qualified and prepared to represent the entire region in
         addition to their own property/facility; and
     e) A show report and image of your individual booth display must be submitted (from
         each show) to Kootenay Rockies Tourism.

5) Regional Radio Guidelines
Cost Share – 50/50

*  Must follow approved TBC/KRT program guidelines (see below).

     Radio Ads
     a) The regional name must be stated with a clear and memorable call to action;
     b) An invitation for an overnight stay;
     c) The words Super, Natural British Columbia either as a stand alone statement or as an
         adverb or adjective, but never as a noun; and
     d) Must reference the entire market, region or community and not just one specific
         Partner/Operator.


6) Regional On-Line Banner Ads
Cost Share - 50/50

* Must follow approved TBC/KRT program guidelines (see below)

     On-Line Banner Ads
     a) The regional name and a clear memorable call-to-action is required;
     b) SNBC/SE logo must appear within the formatted ad;
     c) The on-line banner ad must click-through to a multi-property landing page and the
         SNBC/SE must be present on that landing page (with a click-through to HelloBC.com -
         Kootenay Rockies section of the website); and
     d) The BC logo is not required.

        Multi-property landing pages include: HelloBC.com; PowderHighway.com; Community
        Consortium websites (i.e. TourismGolden.com); Ski Resorts.   Sorry, the click-through
          cannot go to an individual business's website.