Ski Television
Project - 2008/09 Snowsports Television
GROUP TELEVISION
(PONTIAC WORLD OF SKIING)
Project
Description: Advertising with the Pontiac World of Skiing and the
FIS World Cup Skiing on Rogers Sportsnet during the 2008/09 season.
Rationale:
Broad exposure in primary markets; cost-effective 'reach buy'.
Target Markets:
Canadian coverage with Rogers Sportsnet
Project
Coordinator: Shannon Harrison;
Shannon@KootenayRockies.com
Gross Budget:
$22,000
Eligible
Partners: Ski Resorts
Project Guidelines:
Individual commercials by Partner. For more guideline
details, please click
here.
Specific
Activities:
Project |
Booking Date Deadline |
Estimated Net
Participation Costs
(+ GST)
|
|
Pontiac World of Skiing (PWOS)
Pontiac World of Skiing TV
Show
- Banner Ad on SkiTelevision.com
- PWOS feature from 2007/08 (on-
line & available on demand)
Commercial Spots - PWOS
- 36 nationals; 1 spot x 6 episodes x 1 airing
per week on Rogers Sportsnet
Commercial Spots - FIS World
Cup Skiing Event
- 30 nationals; 1 spot x 5 events x 1 airing
per week on Rogers Sportsnet
Commercial Spots - FIS World
Cup Skiing Race
- 30 nationals; 1 spot x 7 races x 1 airing
per week on Rogers Sportsnet |
Oct 31/08
|
$6,875
(2 Partners ONLY)
|
INDIVIDUAL TELEVISION
Project
Description: Rotating 15 or 30 second ads featuring a number of Partners;
formatted spots.
Rationale:
Broad exposure in primary markets; cost-effective 'reach buy'.
Target Markets: Alberta,
British Columbia & Washington/Idaho television market areas.
Objective: To
create top-of-mind awareness. To remind viewers of affordable snowsports
packages; direct sales.
Project
Coordinator: Shannon Harrison;
Shannon@KootenayRockies.com
Gross Budget:
$26,000
Eligible
Partners: Ski Resorts, Heli & Snow-cat Operators.
Project Guidelines:
Individual commercials by Partner. For more guideline
details, please click
here.
Specific
Activities: Offering
television campaigns with Global Alberta and KREM2 (Spokane/Seattle).
Each project will be customized to meet the needs of the participating
Snowsport Partner.
* The above campaign project is subject to changes.
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