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TOURING
ADVERTISING
2009/10 Touring
Magazine
Project
Description:
A Kootenay Rockies regional
touring & getaway section will be featured in each magazine.
The sections will include individual Partner ads within regional
editorial and touring images.
Rationale:
Positioning, image and top-of-mind awareness are enhanced by quality publications;
increased by 'editorial' exposure.
Target Markets:
Regional markets; RV and rubber tire; families.
Objectives:
To remain top-of-mind in key markets; to have consumers include a
Kootenay Rockies itinerary in their summer touring plans; and to
direct-sell getaway vacation packages.
Gross Budget:
$190,400
Eligible Partners:
All Partners (except Snowsports during
the summer campaigns only, unless
the Partner offers summer activities, such as mountain biking,
hiking, chairlift rides, wildlife viewing, etc.)
Project Guidelines:
Individual ad sizes as noted below. For
more guideline details, please click
here.
Specific
Activities:
Projects
April 1/09 to Mar 31/10 |
Inclusion Deadline |
Publishing Date |
Estimated Net
Participation Costs
(+ GST) |
|
2010 BC Approved
Accommodation Guide
-
Salesperson Project
Name: Lee Caldwell
Ph:
604 473-0389
Email:lcaldwell@canadawide.com
Circulation: 275,000
Canada 90%
United States 9%
Overseas 1%
Display racks at information centres
in Alberta, BC, Washington and Oregon and on BC & Washington State
Ferries
Fulfillment:
* HelloBC.com website
* 1-800 HelloBC.com toll-
free Info line
* 130 Visitor Centres
throughout BC
Distributed to Accommodation
Properties, Canadian Consulates, Chamber of Commerce outside of BC,
Travel Agents, Auto Clubs, Regional Tourism Offices & Provincial
Government offices. |
Oct 6/09 |
Mar 2010 |
2010
BC ACCOMODATION GUIDE
Individual Ads
$950
(1/12 Pg; 2 1/4" x 2 1/4")
$1,844
(1/6 Pg V; 2 1/4" x 4 3/4")
$1,844
(1/6 Pg H; 4 9/16" x 2 1/4")
$3,438
(1/3 Pg Sq; 4 9/16" x 4 3/4")
$3,438
(1/3 Pg V; 2 1/4" x 9 3/4") $4,775
(1/2 Pg H; 7" x 4 3/4")
$5,300
(2/3 Pg V; 4 9/16" x 9 3/4")
$7,366
(Full Pg; 8" x 10 3/4")
Ad production
charges are additional.
|
|
2010 BC Vacation Planner
-
Salesperson Project
Name: Lee Caldwell
Ph:
604 473-0389
Email:lcaldwell@canadawide.com
Circulation: 330,000
Canada 52%
United States 37%
Overseas 11%
Display racks at information centres
in Washington, Oregon & on the Washington State Ferries (Apr - Aug)
Fulfillment:
* HelloBC.com website
* 1-800 HelloBC.com toll-
free Info line
* 130 Visitor Centres
throughout BC
* Also available in e-guide format
Distributed to Accommodation
Properties, Canadian Consulates, Chamber of Commerce outside of BC,
Travel Agents, Auto Clubs, Regional Tourism Offices & Provincial
Government offices. |
Sep 22/09 |
Mar 2010 |
2010
BC VACATION GUIDE
Individual Ads
$897
(1/12 Pg; 2 1/4" x 2 1/4")
$1,738
(1/6 Pg V; 2 1/4" x 4 3/4")
$1,738
(1/6 Pg H; 4 9/16" x 2 1/4")
$3,250
(1/3 Pg Sq; 4 9/16" x 4 3/4")
$3,250
(1/3 Pg V; 2 1/4" x 9 3/4")
$4,507
(1/2 Pg H; 7" x 4 3/4")
$6,947
(Full Pg; 8" x 10 3/4")
Ad production
charges are additional.
|
|
2009
British Columbia Magazine (Summer Issue)
"50th Anniversary Issue"
-
Salesperson Project
Name: Terry Craig
Ph:
604-660-3702
Email:
tcraig@bcmag.ca
50th Anniversary Special
Circulation: 29,806
Readership: 826,000
89% Subscription
11% Newsstands |
AD SALES
ARE CLOSED
SOLD OUT |
June 2009 |
SUMMER ISSUE
Formatted Ads 10 cm x 6.7 cm
$1,348
(Price includes production)
Each ad space includes:
* Company Name
* One image (vertical)
* 50 words (copy)
* Address
* Phone
* Email
* Website Address
* Company Logo
Click here to submit the 'Inclusion Order Form'
*Ad space is limited, so please
send in your Inclusion Order Forms in early! |
|
2009 Experience the Mountain Parks
-
Salesperson Project
Name: Bob Harris
Ph: 888-861-2601
Email:
bob@experiencemouintainparks.com)
Circulation: 510,000
56pgs
Distribution: W/Canada & E/WA
|
AD SALES
ARE CLOSED
SOLD OUT |
March 2009 |
2009 ISSUE
$ 563 (1/16 Page)
$ 750 (1/12 Page)
$1,094 (1/8 Page)
$1,438 (1/6 Page)
$2,125 (1/4 Page)
$2,813 (1/3 Page)
$4,219 (1/2 Page)
$5,438 (2/3 Page)
$6,189 (3/4 Page)
$8,125 (Full Page)
$15,625 (Dbl Page)
*Ad production charges are additional. |
2009 Westworld Section
- Salesperson
Project
Name: Donal Black
Ph: 604 473-0328
Email:
dblack@canadawide.com
Alberta
Circulation: 523,094
BC Circulation: 530,595
(Home-delivered to AMA/BCAA members and widely distributed at AMA/BCAA
outlets throughout the province).
|
AD SALES
ARE CLOSED
SOLD OUT
AD SALES
ARE CLOSED
SOLD OUT |
April 2009
May 2009
|
ALBERTA PRICES
$1,343 - 1/6 Page
$2,686 - 1/3 Page
$4,029 - 1/2 Page
$8,057 - Full Page
BC
PRICES
$1,435 - 1/6 Page
$2,869 - 1/3 Page
$4,304 - 1/2 Page
$8,607 - Full Page
*Ad production charges are additional. |
2009 Touring Newspaper
Project
Description:
A Kootenay Rockies regional
touring & getaway section will be featured in each magazine.
The sections will include individual Partner ads within regional
editorial and touring images.
Rationale:
Sectional advertising is targeted and cost-effective; generally placed in travel
supplements with increased shelf life; travel section advertising perfect for just-in-time
vacation information (specials, weather, etc.); all newspaper suited to direct sales for
getaway vacations – short lead time planning.
Target Markets:
Regional markets; families.
Objective:
Promotion of Kootenay Rockies Touring & Getaway packages, to generate
direct bookings for the upcoming summer season.
Project
Coordinator:
Shannon Harrison;
Shannon@KootenayRockies.com
Gross Budget:
$48,400
Eligible Partners:
All Partners (except Snowsports during
the summer campaigns only, unless
the Partner offers summer activities, such as mountain biking,
hiking, chairlift rides, wildlife viewing, etc.)
Project Guidelines:
Individual ad sizes as noted below. For
more guideline details, please click
here.
Specific
Activities:
Projects
April 1/09 to Mar 31/10 |
Inclusion Deadline |
Publishing Date |
Estimated Net
Participation Costs
(+ GST) |
Discover BC - Calgary Herald
- Salesperson Project
Name: Josef Bielak
Ph: 403 235 7319 Email:
jbielak@theherald.canwest.com
Sunday readers:
236,400
Discover BC
will be posted online at CalgaryHerald.com
(reaching 621,100 unique visits).
|
AD SALES
ARE CLOSED
SOLD OUT |
Jun 7/09 |
2009 DISCOVER BC
$ 368.75 (1/8 Page)
$ 656.25 (1/4 Page)
$1,259.38 (1/2 Page**)
$1,881.25 (3/4 Page**)
$2,487.50 (Full Page)
** Vertical or Horizontal
Ad production charges are additional. |
2009 Spring Away Finder
(Spokesman)
- Salesperson Project
Name: Allan Phillips
Ph: 250 545-5733
Cell: 250 938-5297
Email:
Spokes-Rep@shaw.ca
Circulation:
290,637
|
AD SALES
ARE CLOSED
SOLD OUT
|
May 3/09
|
2009 SPRING AWAYFINDER
Net Line Rate = $92.93
$ 558 (2x3)
$ 929 (2x5)
$1,115 (2x6)
$1,673 (3x6)
(Full
Colour is Included)
*Ad
production charges are additional.
New Newspaper
Sizing
1 column: 1.563 inches
2 column: 3.225 inches
3 column: 4.888 inches
4 column: 6.550 inches
5 column: 8.213 inches
6 column: 9.875 inches |
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